Search Engine Marketing explained for you:

  • SEO: Getting traffic to your site through successful use of keywords in your website content
  • SEM: Buying traffic through paid search listings using relevant keywords for conversion

To improve the position of your website in a search engine like Google, you can increase your SEO in various ways. Your starting point should always be the content of your site itself. Making sure your site can be indexed in the search engines means doing research to pinpoint the most relevant and popular keywords for your site and its products or services. Then you use those keywords on the site in a way that will generate and convert traffic. If you’re using your target keywords correctly, matching what your visitors are searching for and you’re providing solid and engaging content, you’ve got the ground well prepared. Do you want to know if your website is well-optimized for each search engine? And learn how to improve your SEO and keyword placement for better results?

Do your initial keyword groundwork using our free tool

Start by carrying out a free analysis with SEO Page Optimizer. This tool analyzes your site against Google’s top 10 sites for your chosen keyword and gives you recommendations to improve your results. The knowledge you gain will help you with your search engine marketing (SEM) tactics too. It’s completely free for one scanning analysis per day. Simply register online. Test your site’s SEO strength with SEO Page Optimizer now. It's an easy process that will guide you as to how to re-organise your page content.


Click to get your free daily SEM analysis


Getting the basics to be found right

Your keywords are just as important when it comes to Search Engine Marketing (SEM). This can take the form of SEA (Search Engine Advertising) or SMO (Social Media Optimization). Setting in place a strategy for your search engine marketing is important. Keywords are also important for human visitors: if they encounter relevant keywords while scanning your webpage, they tend to linger and read your content more attentively.

Discover the secrets of SEM

Search Engine Marketing or SEM includes all the marketing techniques to increase the visibility of a website on search engines which in turn will increase traffic. Search engine marketing or SEM is one of the most powerful methods to develop awareness of your business and increase visitor traffic in today's increasingly competitive marketplace. For most businesses with high-ranking websites, their impressive search results have nothing to do luck. They're due to some clever thinking and preparation in one or both sorts of search engine marketing: It is based on two key strategies. The first is optimization for SEO (Search Engine Optimisation): this is the practice of applying techniques to maximize your ranking in organic, or natural, search results.

When a visitor types a keyword or phrase into a search engine such as Bing, Google or Yahoo!, the organic results are visible in order of priority on the page. When your target customers are scanning for information about your products and services, your goal is to rank highly in the search engine results. By optimising your site well with the correct use of keywords and their placement in your content, you can enhance your ranking for your target search terms and phrases. You can also improve your results by getting other important sites to backlink to yours. The second is the purchase of commercial links to your site or landing page which get displayed on the pages results of search engines and on their affiliated sites. This is called SEA (Search Engine Advertising). Using Google AdWords is the most well known SEA or PPC (pay per click) strategy. You can use search engine marketing to generate new leads; SEM sells your products, SEM builds your brand awareness and SEM gains traffic that would otherwise have gone to your nearest competitors.

Search engine marketing’s big plus is that it gives you the chance to put your ads directly into the eyeline of your target customers. The fact that SEM can be so carefully targeted is why search engine marketing is such an effective tool. Done well, search engine marketing or SEM can mean you attract more serious prospects who are genuinely interested in what you're offering. Done badly, you might attract visitors but they'll bounce away quickly when they realise that your search engine marketing is not delivering what they expected to find.


Analyse how well your webpage is optimized for a keyword


Develop a strategy that works

If you want to set up a SEM strategy that genuinely delivers measurable results for you, you should start by determining the most popular search terms that lead people to your site. This is all about understanding your target customers' search intent. What search terms will they be typing into a search engine to end up on your site? You would probably be wrong to think that keywords with the highest volume have the most value to you. They don't. It's better to focus on the keywords with less volume that actually deliver you traffic and leads. They should be precisely relevant to the service or product you're selling. To discover this, you need to do extensive keyword research (the reports on your Google Analytics are a good starting point). You shouldn’t rely solely on the keywords that seem the most logical to you but on the long-tail keywords that actually mean conversion.

Long tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. For example you might sell holidays to Spain but get most of your business from single travellers interested in escorted coach tours. So rather than using ‘holidays to Spain’; opt for what your target market is searching for: ‘escorted coach tours of Spain for singles’ etc. For a good SEM strategy, it’s important to target several keywords in both your SEO and search engine advertising campaigns. Natural referencing (getting yourself ranked higher in the organic results) takes time and quality content is key, while commercial links via search engine marketing make it possible to attract visits more quickly.

Analyze your site for best keyword use

Fill out the SEO Page Optimizer form now and be better prepared for your search engine marketing (SEM) and search engine organic results

So, if you're at the stage where you've developed your SEM strategy, done your keyword research and you know what terms you want each page to rank for, find out if you've written and structured your content as well as you possibly can.

  • SEO Page Optimizer is simple and fast.
  • SEO Page Optimizer is easy to use and allows you to quickly get an analysis of your pages. You just type in for each web page the short or long-tail keyword that you want to optimise (be found for) and you’ll get an analysis that tells you point by point the results of your page. Improvement tips are given for each point of analysis.
  • The tool offers you one free analysis per day.


Click to try SEO Page Optimizer


Learn for free how to improve your rankings

We believe in sharing our SEM knowledge. Subscribe to our newsletter series here to access our knowledge pool and understand search engine marketing (SEM) better. Receive our regular free bulletins on:

  1. Getting more customers to your website: search engine marketing (SEM) and well-structured content
  2. The secrets of Google unraveled: search engine marketing and quality content

Give your website a hike up the SERPs

Even when you have implemented an effective SEM strategy and the content of your website is as well optimized as you possibly can for search engines, it’s possible that the strength of other websites means your site traffic isn’t yet at the level you’re hoping for. That’s why we offer our KeyBoost service. This tool can ‘boost’ any page so that it gets a better position in Google's ranking. Try KeyBoost for free.

How does Keyboost work so effectively?

Keyboost uses algorithms, like Google's, to analyse your keywords. It then positions what are known as 'dynamic links' to your site from other relevant websites. Keyboost does this without altering the content of your website in any way. We offer one Keyboost free trial per domain, for one keyword. To be eligible, your website must be in Google’s top 100 for a search in the UK with your target keyword via organic results as opposed to search engine marketing. The trial takes about a month to complete.

In most cases, after a few weeks, the results are obvious. Most Keyboost users see their rankings improve considerably. They also get better SERPs results than with Google Adwords. Try it now and see for yourself how you can get a better ranking than with either content improvements or reliance on search engine marketing.

Need specific advice?

Not sure you can manage your SEM strategy alone? Our friendly consultants at SEO Page Optimizer will be happy to talk through your individual circumstance, help you with a site audit and assist you with your search engine marketing strategy. If you would like to see how we can help, get in touch with us for an informal consultation. Email us at or call directly at +44 3308 084797.

Synopsis: SEM is also short for Scanning Electron Microscope, but in this case, it stands for Search Engine Marketing. Websites are submitted to search engines and reach a certain position in their organic search results. High quality SEM can impact these positions and make websites rank higher for relevant keywords. SEM thereby increases website visibility through search engines like Google. SEM is key to search engine optimization (SEO) and involves keyword research, competitive analysis, sometimes paid listings and other search engine services that will make a website rank higher and increase traffic through search engines. SEM (search engine marketing) is a broader concept than SEO (search engine optimization). SEO only focuses on a higher ranking in the organic search results, but SEM more successfully targets search engine users by combining advertising links in search results (SEA or search engine advertising) and higher rankings in organic search results. SEO and SEM do not compete with each other. SEO is a part of SEM services. Nowadays, bringing your business to the internet involves visibility in both advertised and organic links, so you’ll need both SEO and SEM to achieve maximum results.

*SEO Page Optimizer & Keyboost, for better website visibility

Excellent performance the keyword boost has given me the results on some of the highest competition keywords.
Francois Payet
I asked for a free KEYBOOST test for a very competitive keyword and was surprised at the efficiency of this service.
Indeed, this keyword that was on page 3 of Google, has improved considerably to almost reach the first page in just a few days.
Cabinet Spirituel
Good work, seriousness and good follow-up.
Aart Visser
Keyboost works very well. Very soon after the start we reached position 5 in Google.
Hervé Troccaz
Once again Keyboost has proven its efficiency! The referencing has indeed been considerably improved! Efficient and relevant customer service. Congratulations!
Ruud Bouman
Excellent results for our website. Ranked high in google. Highly recommended.
Christophe Torré
I didn't have much faith in it, but during the free Keyboost test for my site, I quickly noticed a number of visits and extra sales, with only one keyword.
I highly recommend KEYBOOST to improve the performance of your site.
Just did a trial with KeyBoost and it works, we went from page 2 to page 1 and that is of course the only page that matters. Now let's see if we can keep it going....
Engel Geukens
Keyboost proves its usefulness by raising the ranking in a few weeks on the basis of 1 keyword. The extent to which this will generate more visitors and thus increase sales is difficult to estimate on the basis of 1 keyword. For some time you should have the opportunity to see if the higher rankings result in more sales on the basis of several essential keywords for your site.
Melita Niamut-Dhonre
We have recently had a boost from Keyboost. It worked, it had great results. We were immediately findable and approachable for customers, well visible and that is the most important thing because it pays off immediately. Thanks to Keyboost.
Ilse De Vis
I was very sceptical in the beginning. But effectively, afther a bit more than a week time I was on the 1st page in Google! Good work guys!
Christian Stintzy
Efficient service and a team ready to listen, even in complicated cases. A interesting tool provided that your questions are precise and that you follow the advice provided by this team, which is obviously very competent.
Marie Faire Part
We were septical, but we notice that our site is positioned at the 13th position instead of the 17th, for 'faire-par mariage original'. Beautiful performance by Keyboost.
Erik Remes
My site is ranking higher in an incredible way, well done!
Gregory von Strauss
KEYBOOST works wonderfully and has even far exceeded our expectations, I highly recommend you test it, the trial is free and it only takes a short time to subscribe.
Indeed, the free trial period of KEYBOOST has incredibly optimized our website,, in Google search results. We reached the 3rd place and even managed to surpass some of our competitors who were, before Keyboost optimization, always better ranked than us.
We are seriously thinking about making a paid SEO optimization with Keyboost because we have never had such good results with a free trial before.
Don't hesitate one second longer and visit the website to sign up for a free trial of KEYBOOST and discover its undeniable power. I can assure you that you will not be disappointed and on the contrary, will be very satisfied with the results.
Good referencing!
Hervé Troccaz
Highly efficient service that delivers excellent results!
Mounir Aaya
Very good experience! We got a very fast result, passing for a competitive keyword from 3° to 2° page.
Thank you, team Keyboost!
I tested KEYBOOST and it gave an excellent result for my tourism in India website during the free trial period, my website was well placed in google. TOP.
Marie-claude Ellhea
After testing the free search engine optimization offer, I'm amazed at how fast the keyword climbed in Google search results.
Ger de Boer
We also made use of the free Keyboost offer for our restaurant. It is a miraculous phenomenon, our website shot up like a rocket.
The Keyboost offer is fun and good, and not intrusive. We are often approached by all kinds of parties that usually pretend to be Google, we have never gone into that before.
With Keyboost this is not the case at all, they offer to prove themselves first, and they certainly have done so.